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Ananta, derived from the Sanskrit word meaning "infinite possibilities" embodies the essence of our story that brings traditional craftmanship, timeless designs and conscious consumption together, giving us endless opportunities to work for the people and the planet.
At Ananta, we celebrate the rich heritage of Indian artistry, preserving age-old techniques, passed down through generations of skilled artisans. Ananta aspires to be more than just a fleeting fashion statement; its timeless designs are made with the vision of being with you for years and want to be passed down to your loved ones. Our designs are crafted by skilled artisans and every piece is infused with a modern twist that sets you apart in a crowd. With Ananta, you can embrace your unique style while supporting ethical practices and sustainable initiatives.
Vision and Mission
Our vision is to live by values of compassion for both the community and the planet. We believe in transparency every step of the way, from our supply chain to our practices, fostering trust and accountability with our community.
Our mission is to honor the rich heritage of Indian artistry while embracing a future where sustainability is at the heart of everything we do. We aim to pave our journey towards the greater good by uplifting the livelihoods of Indian artisans through our partnerships and collaborations. We seek to create a community where fashion embodies not only beauty but also mindfulness and compassion.
Our Story
Every Ananta label is a testament to craftsmanship and eco-consciousness. We started our journey with a deep-rooted appreciation for traditional art forms, driven by our passion to preserve them by bringing them to you as contemporary style statements. We are grateful to the artisans for keeping the art alive. We create our own designs, which are executed by our partner artisans from rural India.
We are dedicated to uplifting their livelihoods by bringing their art to you.
Ananta is more than just fashion; it's a commitment to conscious consumption. We strive to adorn you with style statements that not only set you apart but also reflect mindful choices. Transparency is crucial to us, and we've made our entire value chain sustainable and traceable, prioritizing sustainability and even incorporating a carbon footprint tracker.
We envision crafting a collection that blends tradition and modernity. We make every product with attention to detail, arriving at a final design after numerous iterations. Ananta aims to offer novelty with each product, requiring collaborative efforts from our team, artisans, and everyone involved in the value chain. Our passion towards craftsmanship, sustainability, and style keeps us going and gives Ananta its meaningful purpose.
Production Process
Transparency about the production process, including supplier selection, manufacturing practices, and quality controls to ensure ethical standards are met.
Social Engagement
Get insight into social initiatives and partnerships Ananta supports to effect positive change in rural India.
Our fabrics are carefully chosen, organically sourced to minimize harm to the environment, farmers, and us. With certifications like GOTS and Oeko Tex, we ensure not only environmental responsibility but also textile safety from harmful substances, from yarn to finished product. We ensure that every fabric is responsibly produced and leaves no adverse impact on the planet or its people. These certifications and labels provide credible information about the making of the fabric for the consumers to take informed decision.
Transparency and Fairness
Emphasis on transparency regarding pricing, working conditions, and supply chains to gain customer trust and ensure fairness to all contributors.
Materials and Certifications
Our fabrics are meticulously selected and organically sourced to minimize harm to the environment, farmers, and consumers. With materials certified by GOTS, Oeko-Tex, GRS, and RCS, we ensure not only environmental responsibility but also the highest standards of quality and integrity.
Our values and commitments
At Ananta, our future goals and plans are firmly rooted in sustainability, innovation, and growth. We are committed to continually enhancing our sustainable practices, ensuring that every step of our production process is environmentally conscious. Our focus on innovation drives us to blend traditional craftsmanship with modern design, creating unique products that honor our heritage while appealing to contemporary tastes. As we grow, we aim to uplift more artisans, expand our reach, and foster a community that values and supports ethical fashion. Through these efforts, we strive to make a positive impact on the environment and the lives of the artisans who are the heart of Ananta.
